Create: 2025-06-20 Update: 2025-06-27 10:16:38

Российские виноделы смогут получить выход в онлайн-каналы. С таким предложением вышел АКИТ, заручившись поддержкой отечественных производителей и продавцов.

В обращении к Дмитрию Григоренко из аппарата правительства РФ представители индустрии предложили создать реестр продавцов, производителей и виноделов, которые смогут продавать российское вино онлайн. При этом подтверждение личности покупателя будет проходить через биометрию.

По оценке экспертов, инициатива позволит повысить выручку российских виноделов на 20%, что особенно актуально для малого и среднего бизнеса. Такие производители много инвестируют в развитие сельского хозяйства страны, при этом зачастую у них нет возможности выйти на полки федеральных ритейлеров. Ещё один из позитивных эффектов – популяризация и рост доступности качественных российских вин для населения. В то время как в данный момент ассортимент российского вина на полках магазинов, по исследованиям, не так велик.

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Российские виноделы смогут получить выход в онлайн-каналы. С таким предложением вышел АКИТ

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