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Google запустив нові рекламні можливості для брендів в YouTube Shorts.

Ключові принципи ABCD для потужної реклами в YouTube Shorts, розроблені Google:

Увага:
"Приверніть і утримуйте увагу за допомогою захоплюючої історії". Креативні тактики, такі як перехід безпосередньо до дії, підтримка аудіо/текстових накладок та використання яскравих, висококонтрастних візуальних ефектів.

Брендинг:
"Брендуйте рано, часто і багато". Інтегруйте брендинг із самого початку, підкріплюйте його аудіо-згадками та підтримуйте сильну присутність бренду.

Зв'язок:
"Допомагайте людям думати або відчувати щось"

Спрямування:
"Попросіть їх діяти". Включіть чіткий заклик до дії, підкріплений закадровим голосом, що підсилює бажану дію.

Приклад:
https://www.youtube.com/watch?v=8fMFwMbedIE

via @webmagic

Webmagic новини-PPC, Google ads, Web analytics, GTM.
Google запустив нові рекламні можливості для брендів в YouTube Shorts.

Ключові принципи ABCD для потужної реклами в YouTube Shorts, розроблені Google:

Увага:
"Приверніть і утримуйте увагу за допомогою захоплюючої історії". Креативні тактики, такі як перехід безпосередньо до дії, підтримка аудіо/текстових накладок та використання яскравих, висококонтрастних візуальних ефектів.

Брендинг:
"Брендуйте рано, часто і багато". Інтегруйте брендинг із самого початку, підкріплюйте його аудіо-згадками та підтримуйте сильну присутність бренду.

Зв'язок:
"Допомагайте людям думати або відчувати щось"

Спрямування:
"Попросіть їх діяти". Включіть чіткий заклик до дії, підкріплений закадровим голосом, що підсилює бажану дію.

Приклад:
https://www.youtube.com/watch?v=8fMFwMbedIE

via @webmagic
YouTube
Core ABCDs Example Ad
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Export WhatsApp stickers to Telegram on Android

From the Files app, scroll down to Internal storage, and tap on WhatsApp. Once you’re there, go to Media and then WhatsApp Stickers. Don’t be surprised if you find a large number of files in that folder—it holds your personal collection of stickers and every one you’ve ever received. Even the bad ones.Tap the three dots in the top right corner of your screen to Select all. If you want to trim the fat and grab only the best of the best, this is the perfect time to do so: choose the ones you want to export by long-pressing one file to activate selection mode, and then tapping on the rest. Once you’re done, hit the Share button (that “less than”-like symbol at the top of your screen). If you have a big collection—more than 500 stickers, for example—it’s possible that nothing will happen when you tap the Share button. Be patient—your phone’s just struggling with a heavy load.On the menu that pops from the bottom of the screen, choose Telegram, and then select the chat named Saved messages. This is a chat only you can see, and it will serve as your sticker bank. Unlike WhatsApp, Telegram doesn’t store your favorite stickers in a quick-access reservoir right beside the typing field, but you’ll be able to snatch them out of your Saved messages chat and forward them to any of your Telegram contacts. This also means you won’t have a quick way to save incoming stickers like you did on WhatsApp, so you’ll have to forward them from one chat to the other.

Google запустив нові рекламні можливості для брендів в YouTube Shorts.

Webmagic новини-PPC, Google ads, Web analytics, GTM. TG
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Telegram is for everyone who wants fast and reliable messaging and calls. Business users and small teams may like the large groups, usernames, desktop apps and powerful file sharing options. You can appoint admins with advanced tools to help these communities prosper in peace. Public groups can be joined by anyone and are powerful platforms for discussions and collecting feedback.In case you're more into pictures, Telegram has animated gif search, a state of the art photo editor, and an open sticker platform (find some cool stickers here or here). What's more, there is no need to worry about disk space on your device. With Telegram's cloud support and cache management options, Telegram can take up nearly zero space on your phone.

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