За гранью A/B: Синтетический контроль @WBTECH

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Create: 2025-03-28 Update: 2025-06-30 18:56:14

За гранью A/B: Синтетический контроль

📈 Как оценить эффект от нововведения (фича/тариф/акция), если нет возможности провести классический A/B-тест? На помощь приходит Синтетический контроль!

Насколько такая оценка сопоставима с проведением полноценного A/B-теста? Как именно спроектировать дизайн эксперимента, чтобы можно было применить Синтетический контроль для оценки эффекта и как в этом случае интерпретировать результаты?

Подробности и реальные примеры экспериментов в новой хабростатье Анастасии Соколовой, Lead A/B-платформы в Wildberries.

#wbtech #wbds #wbanalytics #wbtech_habr

За гранью A/B: Синтетический контроль

📈 Как оценить эффект от нововведения (фича/тариф/акция), если нет возможности провести классический A/B-тест? На помощь приходит Синтетический контроль!

Насколько такая оценка сопоставима с проведением полноценного A/B-теста? Как именно спроектировать дизайн эксперимента, чтобы можно было применить Синтетический контроль для оценки эффекта и как в этом случае интерпретировать результаты?

Подробности и реальные примеры экспериментов в новой хабростатье Анастасии Соколовой, Lead A/B-платформы в Wildberries.

#wbtech #wbds #wbanalytics #wbtech_habr

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