Create: 2023-06-07 Update: 2025-07-06 02:24:34

Rocket Science в офлайн-ритейле | Александр Самойлов, руководитель группы поискового ранжирования Wildberries

Народная мудрость гласит: «Хочешь продать больше — понижай цены. Хочешь заработать больше — собери все чеки, построй товарный классификатор, узнай все цены конкурентов, разложи все данные на кластере Hadoop, сформулируй метрики для товаров, грамотно все кластеризуй и оптимизируй с помощью линейной аппроксимации, учти сезонность, коронавирус и геолокацию. А если хочешь заработать еще больше — правильно делай скидки!»

Ценообразование — один из прямых способов повлиять на основные бизнес-показатели: выручку и маржинальность.

Саша Самойлов рассказал на WBDAY о том, как технически устроено ценообразование в крупных ритейл-сетях и какие показатели можно «выжать», правильно работая с данными.

#wbday #wbday_rocket_science

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Rocket Science в офлайн-ритейле | Александр Самойлов

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