Казаков про маркетинг | United States America (US)

Create: 2025-06-17 Update: 2025-06-27 18:12:27

Маркетолог не решит. Продажник не спасёт. Почему без системы люди не работают

Частая иллюзия:
«Сейчас найму сильного маркетолога / продажника — и бизнес поедет».
Обычно — не едет. Через 2 месяца — те же показатели, те же проблемы.

Почему так происходит?

1. Нет системы — нет результата.

Человек приходит в хаос:
• Целей нет.
• Показатели не считаются.
• Воронка не настроена.
• Цифры не оцифрованы.
• Нет CRM, скриптов, этапов сделки.
• Нет аналитики по каналам и заявкам.
Он не может «показать результат», потому что не знает, что считать результатом.

2. Нет задач — нет движения.

Продажник не понимает, за что отвечает.
Менеджер по маркетингу делает всё подряд и ни за что не отвечает.
Все вроде заняты, но роста нет.

3. Люди не строят систему. Они работают в системе.

Систему должен построить владелец или консультант.
Только потом нанимать специалистов под систему.

Что делать?

1. Чекап бизнеса.
Проверить, что у вас есть, чего нет, где слабые звенья.

2. Построить основу:

• Воронка.
• Юнит-экономика.
• KPI по этапам.
• CRM + скрипты.
• Контроль и цифры.

3. Уже потом — нанимать под задачи.

Вывод:

Не маркетолог даёт рост. Не продажник.
Рост даёт система. Люди работают внутри неё.
Сначала фундамент → потом масштаб.

Казаков про маркетинг

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170 viewsVladimir Kazakov, Jun 17 at 07:32

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Казаков про маркетинг

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Маркетолог не решит. Продажник не спасёт. Почему без системы люди не работают

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