Казаков про маркетинг | United States America (US)

Create: 2025-05-05 Update: 2025-06-28 18:11:25

Что должно быть в базе клиентов, чтобы делать деньги на повторных продажах

Многие собирают базу клиентов «на всякий случай», но не зарабатывают на ней, потому что нет системы.

Что должно быть в базе, чтобы она приносила деньги:

1. Контактные данные клиента

• Телефон
• Электронная почта
• Мессенджер (WhatsApp, Telegram)
• Социальные сети (если есть)

2. История покупок и обращений

• Что купил
• Когда купил
• На какую сумму
• Какие услуги/товары интересовали

3. Персональные интересы и особенности

• Предпочтения клиента
• Особенности сделки (например, любит скидки, обращает внимание на сервис)

4. Статус клиента

• Новый / активный / неактивный / потерянный
• Потенциал повторной покупки

5. Четкая сегментация базы

• По группам товаров / услуг
• По активности (покупал недавно / давно / интересовался, но не купил)

Что делать с этой базой:

• Строить регулярные касания (рассылки, личные сообщения, звонки).
• Делать спецпредложения для отдельных сегментов.
• Напоминать о себе в моменты, когда клиент может быть готов к следующей покупке.
• Продавать новые продукты существующим клиентам дешевле, чем привлекать новых.

Вывод:

Клиентская база — это актив бизнеса.
Если правильно ее вести и работать с ней, можно стабильно увеличивать выручку вообще без дополнительных затрат на рекламу 😉

Казаков про маркетинг

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Что должно быть в базе клиентов

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