Create: 2025-03-06 Update: 2025-07-08 14:55:56

Не предлагать говорить гадости
#совет

В погоне за эмпатичным текстом часто ударяются в крайность — предлагают пользователю кнопки с резко негативными высказываниями о самом сервисе:

Меня бесят подписки
Ваш сервис отстой
Не интересно

Извините, зачем? Вот что произойдёт:

1. Вы даёте понять, что такая мысль действительно существует.

2. Так считает большое количество людей (раз понадобилась кнопка).

3. А самое главное — фиксируете в голове пользователя эту мысль. Если тот и не считал раньше сервис плохим, то теперь точно будет. Браво!

Вспомните фильм «Начало», где главный герой внедрил своей жене мысль, что мир ненастоящий. Закончилось так себе.

Хорошая новость в том, что большинство пользователей не любят грубить. Они предпочтут дать более вежливый ответ, даже если формат ответа — нажатие на кнопку. Мы социальные существа и не любим говорить гадости, если нас не довести, конечно.

Например, известно, что игроки компьютерных ролевых игр чаще выбирают ответы в диалогах и поступки, соответствующие их собственному характеру. Хотя уж в игре-то точно никто не узнал бы!

Так что вежливая форма реплики в интерфейсе тоже будет более желательной и кликабельной:

Не сейчас
В другой раз
Спасибо, откажусь

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5.72K viewsАнтон Григорьев, Mar 6 at 19:24

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Не предлагать говорить гадости

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