Create: 2021-07-01 Update: 2025-07-04 16:22:28

Привет, Железяка! Управление хардварным продуктом

Привет-привет!

Я периодически встречал вакансии наподобие "продуктовый дизайнер электромобиля", а одна моя ученица занимается навигационным оборудованием для кораблей.

В таких сферах много интересных вызовов для дизайнера (там часто непростая предметная область, непростые пользовательские сценарии, сложный интерфейс и пр.)

По моей просьбе, Саша Кузовлев (который давно и много в таких продуктах) написал для нас статью о том, каково быть менеджером железячных продуктов.

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Что я вынес для себя, как важное для хардварных проектов:

1. Предметная область. Там она часто сложная и "инопланетянская". Или уметь находить экспертов, или самому изначально быть экспертом, или очень хорошо уметь в Ultralearning, концепт-карты и прочее подобное.

2. Долгосрочное планирование и длинные продажи. В железе ты завязан/а на длинный цикл производства, регуляторику, длинные B2B/B2G продажи и пр. Там очень много неповоротливых и сложноизменяемых штук

3. Прототипирование и тесты — важно и больно. Если от старта до выпуска изделия проходит полгода, цена ошибки возрастает. Поэтому прототипировать и тестить надо. Но как тестить тактильные ощущения у пользователя? Как прототипировать сложный железный прибор?

4. Сложная экономика, сложные риск-модели. Помимо привычной "вороночной" экономики, когорт и прочего — добавляется сложная экономика себестоимости, логистика, склады, RND и пр.

Если хочется больше деталей — читаем статью.

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