Create: 2025-05-06 Update: 2025-07-09 11:22:25

Що таке ASO і ASA — і чому це вже маст-хев для продуктових компаній?

ASO (App Store Optimization) допомагає застосункам ставати помітними в App Store і Google Play, тоді як ASA (Apple Search Ads) — підсилює цю видимість за допомогою платної реклами. Але як увійти в ASO/ASA? Які скіли реально потрібні для старту? І як уже сьогодні AI змінює роботу ASO-менеджерів?

🔹 7 травня о 18:00 на відкритому вебінарі Product Mindset Growth від BazaIT:
• що таке ASO і ASA на практиці
• як оптимізують застосунки для App Store і Google Play
• які скіли реально потрібні для старту
• як AI вже допомагає ASO-менеджерам
• реальні кейси й поради від експертів JatApp

👩‍💻 Для кого?
Для світчерів, студентів, junior-фахівців і всіх, хто шукає точку входу в Tech та продуктову сферу.
🎙 Спікери:
• Тетяна Волуй, ASO Team Lead JatApp
• Олександр Лапшов, ASO Manager JatApp

🗓 7 травня, 18:00
📍 Онлайн
💸 Безкоштовно

🎁 Серед зареєстрованих учасників розіграємо карʼєрну консультацію з Вікторією Наливайко, CEO та Co-founder BazaIT!

👉 Реєстрація: https://docs.google.com/forms/d/e/1FAIpQLSeXnQOdeuCmF4c_jL55B_ZyCnji5v-BUy3GKMzPhdmMe9DaLg/viewform

⚡️ Це вже один із останніх вебінарів у серії Product Mindset Growth. Встигни долучитись!

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Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions and more.

Що таке ASO і ASA — і чому це вже маст-хев для продуктових компаній?

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