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Web3 Gaming’s New Playbook: Learning Monetization Tactics from Social Network Games

Gaming, particularly through Mini Apps, emerges as one of the central pieces of the Telegram’s new Web3 Ecosystem.
A lot can be learned from Web2 casual gaming by Web3 developers. It is evident that Web3 casual gaming remains a relatively untapped market, with only a handful of casual titles making it to the top ranks. This presents an opportunity for Web3 game developers to learn from Web2 gaming market leaders, while adding a new dimension to the traditional casual gaming experience and empowering users with assets that possess real utility within and outside of the game.

This report includes:

- An overview of the social network gaming platforms (Facebook, WeChat, TikTok, Douyin, VK, QQ Games)
- An overview of the highest grossing casual titles in the social networks and their monetization models
- A glimpse at the current state of GameFi
- Suggestions on how to enhance the traditional monetization models used in casual gaming with Web3 elements.

Check out our previous report GameFi and User Monetization.

#December2023 #GameFi #Telegram

TOP | Research
Web3 Gaming’s New Playbook: Learning Monetization Tactics from Social Network Games

Gaming, particularly through Mini Apps, emerges as one of the central pieces of the Telegram’s new Web3 Ecosystem.
A lot can be learned from Web2 casual gaming by Web3 developers. It is evident that Web3 casual gaming remains a relatively untapped market, with only a handful of casual titles making it to the top ranks. This presents an opportunity for Web3 game developers to learn from Web2 gaming market leaders, while adding a new dimension to the traditional casual gaming experience and empowering users with assets that possess real utility within and outside of the game.

This report includes:

- An overview of the social network gaming platforms (Facebook, WeChat, TikTok, Douyin, VK, QQ Games)
- An overview of the highest grossing casual titles in the social networks and their monetization models
- A glimpse at the current state of GameFi
- Suggestions on how to enhance the traditional monetization models used in casual gaming with Web3 elements.

Check out our previous report GameFi and User Monetization.

#December2023 #GameFi #Telegram
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Web3 Gaming’s New Playbook: Learning Monetization Tactics from Social Network Games
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To pay the bills, Mr. Durov is issuing investors $1 billion to $1.5 billion of company debt, with the promise of discounted equity if the company eventually goes public, the people briefed on the plans said. He has also announced plans to start selling ads in public Telegram channels as soon as later this year, as well as offering other premium services for businesses and users.

Web3 Gaming’s New Playbook: Learning Monetization Tactics from Social Network Games

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