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Доходы от рекламы топ-10 авторских Telegram-каналов в 2023 году выросли в 2,7 раза

В исследовании авторы диджитал-агентства Social Mind использовали статистику платформы TgStat. В качестве критерия популярности Telegram-каналов применили критерий цитируемости, а не охватов, поскольку «здесь цифры могут быть накручены», признают аналитики.

• Лидером по количеству рекламных доходов стал Telegram-канал «Небожена» (более 491 тыс. подписчиков), который смог получить 65,2 млн руб.
• Второе место у канала «Кровавая барыня» (1,2 млн подписчиков) с доходом в 56,7 млн руб.
• Третье место по доходам у «Tynu40k Goblina» (более 488 тыс. подписчиков). Его прибыль от рекламы показала рост в 8 раз - до 54,6 млн руб.

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Доходы от рекламы топ-10 авторских Telegram-каналов в 2023 году выросли в 2,7 раза

В исследовании авторы диджитал-агентства Social Mind использовали статистику платформы TgStat. В качестве критерия популярности Telegram-каналов применили критерий цитируемости, а не охватов, поскольку «здесь цифры могут быть накручены», признают аналитики.

• Лидером по количеству рекламных доходов стал Telegram-канал «Небожена» (более 491 тыс. подписчиков), который смог получить 65,2 млн руб.
• Второе место у канала «Кровавая барыня» (1,2 млн подписчиков) с доходом в 56,7 млн руб.
• Третье место по доходам у «Tynu40k Goblina» (более 488 тыс. подписчиков). Его прибыль от рекламы показала рост в 8 раз - до 54,6 млн руб.

#статистика
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Доходы от рекламы топ-10 авторских Telegram-каналов в 2023 году выросли в 2,7 раза
Мессенджер занял рекламную нишу зарубежных соцсетей и платформ
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Dump Scam in Leaked Telegram Chat

A leaked Telegram discussion by 50 so-called crypto influencers has exposed the extraordinary steps they take in order to profit on the back off unsuspecting defi investors. According to a leaked screenshot of the chat, an elaborate plan to defraud defi investors using the worthless “$Few” tokens had been hatched. $Few tokens would be airdropped to some of the influencers who in turn promoted these to unsuspecting followers on Twitter.

Доходы от рекламы топ-10 авторских Telegram-каналов в 2023 году выросли в 2

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