Контент Табернакулова | United States America (US)

Create: 2025-04-10 Update: 2025-07-05 13:42:32

О сомнительном эффекте рекламных креативов без прямого сообщения

Недавно гулял по Питеру, обратил внимание на вывеску «Не школы гитары». Внимание привлекла, тут вопросов нет. Но вот посыл неочевиден. Все-таки это школа или не школа? Гитары или не гитары?

Рекламные креативы без прямого сообщения — интересный феномен. Яркие и броские, но на первый взгляд, абсолютно бессмысленные.

Вероятно, замысел авторов «Не школы» в том, что я погуглю, что это за заведение и чему там учат. Или зайду с улицы. Но мне лень, откровенно говоря. Я и не ЦА.

А может, замысел в том, чтобы каналы вроде этого бесплатно пиарили «Не школу» под соусом парадоксальности 😁

При мысли о броском креативе без директивного послания в памяти всплыл рекламный ролик Cadbury. Там горилла полторы минуты играет на барабанах под хит Фила Коллинза In the air tonight. Справедливости ради, шоколадка Cadbury все-таки появляется перед зрителями — за шесть секунд до конца видео.

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О сомнительном эффекте рекламных креативов без прямого сообщения

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