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​​Как выделиться среди унылых новостей с помощью енотов 🦝

Пробежался по заголовкам интернет-изданий. Ключевые слова и словосочетания: «прекратили», «закрылись», «передача бизнеса», «разрешил продать», «подлежит призыву», и все в таком духе. И вдруг среди депрессивной повестки «Mentos нанял енотов для утилизации драже».

Животные привлекают внимание, поэтому PR-ход Mentos сработал бы при любой повестке. Но сейчас этот заголовок подобен крупице золота в куче песка.

Контент Табернакулова
​​Как выделиться среди унылых новостей с помощью енотов 🦝

Пробежался по заголовкам интернет-изданий. Ключевые слова и словосочетания: «прекратили», «закрылись», «передача бизнеса», «разрешил продать», «подлежит призыву», и все в таком духе. И вдруг среди депрессивной повестки «Mentos нанял енотов для утилизации драже».

Животные привлекают внимание, поэтому PR-ход Mentos сработал бы при любой повестке. Но сейчас этот заголовок подобен крупице золота в куче песка.
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​​Как выделиться среди унылых новостей с помощью енотов 🦝

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