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Очень мне интересно, как поведет себя Apple: потихоньку разрастается шумиха вокруг их рекламного ролика по поводу нового на днях анонсированного iPad. Ролик вполне стандартный, в нем использована довольно лобовая метафора: мощный пресс сжимает кучу всяких инструментов художников, музыкантов и прочих креаторов — и в итоге получается тоненький айпад.
Но некоторый слой нынешних креаторов сильно на взводе по поводу ИИ: если читать все подряд апокалипсические статьи, немудрено впасть в тревогу. И, понятно, они в этом ролике увидели исключительно угрозу себе и ополчились на Apple: «мы же и есть ваши основные пользователи, зачем нас мочить?»
Но мы видим лишь медиашум, а в Apple несколько больше приборов, демонстрирующих поведение пользователей — потому и интересно, что они решат: не всегда надо всем шумливым уступать.
(ролик минутный, его можно прямо в статье по ссылке посмотреть)
https://www.musicradar.com/news/apple-ad-hugh-grant

TechSparks
Очень мне интересно, как поведет себя Apple: потихоньку разрастается шумиха вокруг их рекламного ролика по поводу нового на днях анонсированного iPad. Ролик вполне стандартный, в нем использована довольно лобовая метафора: мощный пресс сжимает кучу всяких инструментов художников, музыкантов и прочих креаторов — и в итоге получается тоненький айпад.
Но некоторый слой нынешних креаторов сильно на взводе по поводу ИИ: если читать все подряд апокалипсические статьи, немудрено впасть в тревогу. И, понятно, они в этом ролике увидели исключительно угрозу себе и ополчились на Apple: «мы же и есть ваши основные пользователи, зачем нас мочить?»
Но мы видим лишь медиашум, а в Apple несколько больше приборов, демонстрирующих поведение пользователей — потому и интересно, что они решат: не всегда надо всем шумливым уступать.
(ролик минутный, его можно прямо в статье по ссылке посмотреть)
https://www.musicradar.com/news/apple-ad-hugh-grant
MusicRadar
"Tone-deaf and insulting to artists of every kind": New Apple iPad Pro ad showing musical instruments being destroyed described…
The controversial ad has provoked widespread criticism on social media from creatives and a number of celebrities including Hugh Grant
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