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«М.Видео-Эльдорадо» делает упор на омниканальность

Крупнейший российский ритейлер электроники назначил на новую позицию омниканального директора по продажам Татьяну Андрееву. Она займётся развитием продаж c акцентом на e-commerce, в том числе на собственном маркетплейсе компании и 1200+ розничных магазинов и курированием интеграции всех точек с клиентом в единую систему — B2B, цифровые платформы, контакт-центры, оффлайн-каналы.

- Татьяна Андреева — экс-замгендиректора Lamoda, имеет опыт управления в Ozon, Фортуна.
- Новая стратегия «М.Видео-Эльдорадо» на следующие 3 года: фокус на омниканальной модели, рост e-commerce при сохранении и расширении розничной сети, в т.ч. в новых населенных пунктах.

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«М.Видео-Эльдорадо» делает упор на омниканальность

Крупнейший российский ритейлер электроники назначил на новую позицию омниканального директора по продажам Татьяну Андрееву. Она займётся развитием продаж c акцентом на e-commerce, в том числе на собственном маркетплейсе компании и 1200+ розничных магазинов и курированием интеграции всех точек с клиентом в единую систему — B2B, цифровые платформы, контакт-центры, оффлайн-каналы.

- Татьяна Андреева — экс-замгендиректора Lamoda, имеет опыт управления в Ozon, Фортуна.
- Новая стратегия «М.Видео-Эльдорадо» на следующие 3 года: фокус на омниканальной модели, рост e-commerce при сохранении и расширении розничной сети, в т.ч. в новых населенных пунктах.

™️ ТехноРитейл
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«М.Видео-Эльдорадо» делает упор на омниканальность

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