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Create: 2025-05-30 Update: 2025-07-09 05:07:04

Не тракторами едиными: «Эльдорадо» открывает бренд-зоны с белорусскими брендами

Пилотные площадки уже запускаются в торговых точках сети. Покупателям предложат полный ассортимент техники крупнейших белорусских брендов: Горизонт, Атлант, Гефест, Витязь и др.

Белорусская техника традиционно пользуется доверием в России как «доступная альтернатива» западным и азиатским брендам, а растущий курс на импортозамещение усиливает тренд на подобные партнерства со странами ЕАЭС. Создание белорусских «магазинов в магазине» шаг к повышению лояльности покупателей и узнаваемости техники из Беларуси.

Важно знать:
⚫️Формат “Магазин в магазине”: отдельная зона площадью от 100 кв.м с техникой — холодильники, ТВ, стиралки, варочные панели, ноутбуки и др.
⚫️Специалисты-консультанты, обученные на производствах-брендах, будут помогать в подборе и тестировании техники.
⚫️Вся продукция — с полным пакетом документов, сертифицирована для рынка ЕАЭС и РФ.
⚫️Оформление в национальном стиле, акцент на культуре и технологических традициях Беларуси.
⚫️Масштабирование пилота по всей розничной сети ожидается после оценки спроса.

После ухода западных производителей, белорусское представительство на рынке бытовой технике растет. Её доля выросла до 11% по ряду сегментов, основной успех был замечен в продажах холодильников, стиральных машин и варочных панелей.

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Не тракторами едиными: «Эльдорадо» открывает бренд-зоны с белорусскими брендами

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