Таргет, пане | United States America (US)

Create: 2025-06-26 Update: 2025-07-10 22:12:42

Як тревел-бренди можуть працювати з лояльністю клієнтів на рівні люкс-сервісу?

[Свіжий та класний кейс NePaketniki]

До свого 7-річчя компанія реалізувала масштабну активацію, в якій головними героями стали не блогери, а клієнти — ті, хто роками подорожує з брендом і регулярно обирає саме його.

📦 Що зробили:
— для 317 клієнтів з різних країн було створено індивідуальні хустки,
— кожен дизайн — це візуалізація фото з подорожі клієнта, згенерована за допомогою ШІ
— бренд відправив подарунки своїм клієнтам у різні куточки світу.

Цей кейс — приклад влучної реалізації одразу кількох актуальних напрямів у маркетингу:
— гіперперсоналізація,
— ексклюзивні активності саме для клієнтів та спільноти бренду,
— робота з цінністю досвіду та спогадами замість звичної промоактивності.

Що цікаво: це перший кейс на українському ринку, де масова персоналізована ініціатива зроблена саме для клієнтів, а не як частина комунікації з інфлюенсерами.

Рекомендую подивитися реалізацію — візуально це також виглядає дуже стильно. Ну а як відреагували клієнти, можна подивитись ось тут👇🏻

https://hottg.com/nepaketnikitravelclub/179

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Як тревел-бренди можуть працювати з лояльністю клієнтів на рівні люкс-сервісу?

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