Таргет, пане | United States America (US)

Create: 2025-06-09 Update: 2025-07-07 07:28:51

Тепер ROAS-оптимізацію можна запускати для будь-якої події

Раніше, щоб отримати максимальну цінність конверсій, Meta вимагала вибирати саме Purchase Conversion Event.

Тепер, коли оновлення стане доступним у вашому акаунті, зможете запускати ROAS-оптимізацію на будь-які події:
⭐️ кастомні події
⭐️ інші стандартні події: підписка, перегляд контенту чи навіть додати у список бажань

Що це дає?
Можна вказувати цінність для будь-якої події та розраховувати ідеальний ROAS для цього етапу.

Щоб опція працювала, не забудьте додати параметр value до події. Тоді Meta зможе врахувати це у розрахунках ROAS.

Цікаве оновлення, яке дає змогу адаптувати стратегії під різні цілі — а не лише продажі.

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Тепер ROAS-оптимізацію можна запускати для будь-якої події

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