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Create: 2025-06-04 Update: 2025-07-03 11:32:10

Meta: автоматизовані AI-кампанії до 2026 року

Meta до кінця 2026 року планує повністю автоматизувати створення реклами — від креативів до бюджетів і таргетів.
За задумом, AI буде самостійно генерувати фото, відео та тексти для оголошень, а також адаптувати їх під користувачів у реальному часі. Наприклад, показувати рекламу авто з горами або містом залежно від геолокації.

Основна мета — допомогти малим бізнесам, у яких бракує бюджету для складних креативів. Але великі бренди вже висловлюють побоювання: наскільки якісно AI замінить людську роботу і чи збережеться контроль над стилем та посилом.

Meta каже, що це лише частина глобального бачення Цукерберга: AI має стати головним елементом рекламної екосистеми, а бізнесам залишиться лише вказати мету, бюджет і платіжку.

Мій прогноз залишається не змінним — Meta буде намагатися повністю (або майже) автоматизувати рекламу на кінець 2025/початок 2026.

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Telegram announces Search Filters

With the help of the Search Filters option, users can now filter search results by type. They can do that by using the new tabs: Media, Links, Files and others. Searches can be done based on the particular time period like by typing in the date or even “Yesterday”. If users type in the name of a person, group, channel or bot, an extra filter will be applied to the searches.

Meta: автоматизовані AI-кампанії до 2026 року

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Telegram Updated: 2025-07-03 11:32:10

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