تفکر استراتژیک | United States America (US)

Create: 2025-05-02 Update: 2025-06-28 23:55:11

💢چرا ۹۰٪ استراتژی‌های سازمانی شکست می‌خورند؟

طبق پژوهش منتشر شده در مجله‌ی Harvard Business Review، حدود ۹۰٪ از استراتژی‌های تدوین شده در سازمان‌ها، هیچگاه به‌درستی اجرا نمی‌شوند.

اما چرا⁉️

بر اساس تحقیقات علمی، پنج دلیل عمده وجود دارد:

1. عدم هم‌راستایی بین استراتژی و فرهنگ سازمانی:
هیچ استراتژی‌ای بدون حمایت فرهنگ موجود در سازمان قابل اجرا نیست.

2. فقدان رهبری قاطع در پیاده‌سازی:
برنامه‌ریزی عالی بدون رهبران جسور، فقط یک سند زیبا باقی می‌ماند.

3. بی‌توجهی به انگیزش کارکنان:
تحقیقات نشان می‌دهد که کارکنانی که دل در گرو اهداف سازمان ندارند، اجرای استراتژی را ناکام می‌گذارند.

4. اهداف مبهم یا بیش از حد پیچیده:
یک استراتژی باید شفاف و قابل فهم باشد. پیچیدگی بیش از حد، آن را غیرقابل اجرا می‌کند.

5. نبود سیستم‌های کنترل و بازخورد مؤثر:
استراتژی بدون ابزار اندازه‌گیری و بازنگری منظم، مانند قطاری بدون ترمز است.

استراتژی برنده، استراتژی‌ای است که ساده، واضح، با فرهنگ سازمانی سازگار، و به زبان همه‌ی اعضای سازمان ترجمه شده باشد.

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تفکر استراتژیک

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💢چرا ۹۰٪ استراتژی‌های سازمانی شکست می‌خورند؟

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