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🧠 Apple Eyes Perplexity to Supercharge AI Search Ambitions

Apple is in early talks to acquire Perplexity AI, the red-hot search startup reimagining how users find information with conversational AI. With a $14B valuation and rapid user growth, Perplexity could give Apple a serious alternative to Google—and a leap forward in its AI push.

🔍 Rethinking search with AI chat
• Combines multiple LLMs (GPT-4.1, Claude, Gemini) for fast, cited answers
• Over 30M daily queries; ~20% monthly query growth
• Revenue from $20/month Pro plans and publisher rev-share

📱 Strategic fit across Apple’s ecosystem
• Could slot into Safari and Siri to replace or complement Google Search
• Ongoing antitrust scrutiny has Apple seeking more control over search stack
• Also in talks with other AI search players for potential integration

🤖 Big bets on future of AI
• Internally led by Eddy Cue (Services) and Adrian Perica (M&A)
• Would be Apple’s largest-ever acquisition—4x the size of its Beats deal
• Move aligns with broader Apple Intelligence rollout and GenAI upgrades

Perplexity could help Apple reclaim search—and stake a bigger claim in the AI race.

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🧠 Apple Eyes Perplexity to Supercharge AI Search Ambitions

Apple is in early talks to acquire Perplexity AI, the red-hot search startup reimagining how users find information with conversational AI. With a $14B valuation and rapid user growth, Perplexity could give Apple a serious alternative to Google—and a leap forward in its AI push.

🔍 Rethinking search with AI chat
• Combines multiple LLMs (GPT-4.1, Claude, Gemini) for fast, cited answers
• Over 30M daily queries; ~20% monthly query growth
• Revenue from $20/month Pro plans and publisher rev-share

📱 Strategic fit across Apple’s ecosystem
• Could slot into Safari and Siri to replace or complement Google Search
• Ongoing antitrust scrutiny has Apple seeking more control over search stack
• Also in talks with other AI search players for potential integration

🤖 Big bets on future of AI
• Internally led by Eddy Cue (Services) and Adrian Perica (M&A)
• Would be Apple’s largest-ever acquisition—4x the size of its Beats deal
• Move aligns with broader Apple Intelligence rollout and GenAI upgrades

Perplexity could help Apple reclaim search—and stake a bigger claim in the AI race.

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Telegram Chat Without Permanently

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🧠 Apple Eyes Perplexity to Supercharge AI Search Ambitions

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