Create: 2020-03-02 Update: 2024-06-12 05:46:29

Геймификация: что это и почему работает

Что такое геймификация?
Самыми простыми словами, геймификация, или игрофикация, — это внедрение игровых техник в неигровые процессы.

Её можно неформально разделить на две части:
— внешнюю, для повышения продаж;
— внутреннюю, для развития и мотивации работников. На деле тоже для повышения продаж.

Почему геймификация работает?
Геймификация содержит в себе игру, и взрослые любят играть не меньше детей.

Ошибка невозвратных потерь
Невозвратные потери — все виды затрат, в том числе время и энергия. Главное, что ни сейчас, ни потом на затраты не повлиять.

Таким образом, выброшенные на ветер деньги или потраченное впустую время еще долго не дадут покоя.

Чем больше сил и времени человек потратит на игру, тем меньше он захочет выходить из нее.

Стокгольмский синдром покупателя
Более научное его название — рационализация после покупки. Если коротко — это когнитивное искажение, которое заставляет нас всем доказывать, что сделанная покупка была необходимой, и продукт был лучшим из всех альтернатив.

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Telegram might soon let you protect your account by linking it to your email

Telegram is reportedly working on a new way to help users protect their accounts. The upcoming feature will let you link your account to an email ID, and Telegram will use it for verification every time you log in from a new device.Although Telegram has not shared any details officially, app developer and prolific reverse engineer Alessandro Paluzzi has managed to grab a few screenshots showcasing the in-development feature. As you can see in the attached tweets, the feature will give users the option to add an email ID “to protect your account.” The feature will also include a Sign in with Google option for Gmail users.

Геймификация: что это и почему работает

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