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Create: 2023-06-30 Update: 2025-07-09 05:35:14

Децентралізований простір світу web3 все більше покладається на маркетинг, розроблений у web2. Якщо під час хайпу крипто світ взагалі не покладався на метрики й розробка маркетингових активностей не мала ніякого значення, то зараз все з точністю до навпаки. Поглянемо, що які маркетингові стратегії обіцяють працювати протягом цього року.

Економіка на основі винагород та привілеїв.

Ком’юніті — центр web3 маркетингу. Користувачі, як правило, викладаються на просування бренду, коли активна взаємодія приносить їм винагороду.

Віртуальна реальність.

Метавсесвіт, який включає віртуальну реальність (VR), доповнену реальність (AR) є однією з головних тем для розмов у просторі Web3. Експерти вважають, що він стане центром наступного етапу еволюції соціальних мереж.

Капіталізація on-chain даних.

Дані мають вирішальне значення для успіху маркетингових стратегій Web3. Це позбавляє брендів необхідності покладатися на брокерів даних і отримувати їх безпосередньо з блокчейну.

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NEWS: Telegram supports Facetime video calls NOW!

Secure video calling is in high demand. As an alternative to Zoom, many people are using end-to-end encrypted apps such as WhatsApp, FaceTime or Signal to speak to friends and family face-to-face since coronavirus lockdowns started to take place across the world. There’s another option—secure communications app Telegram just added video calling to its feature set, available on both iOS and Android. The new feature is also super secure—like Signal and WhatsApp and unlike Zoom (yet), video calls will be end-to-end encrypted.

Децентралізований простір світу web3 все більше покладається на маркетинг

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