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Smartis | Data-driven marketing | United States America (US)
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📌 Почему застройщику так важно знать, откуда приходят сделки?

Матчинг – это доля сделок с известным рекламным источником. Чем выше этот показатель, тем больше данных есть у застройщика в качестве опоры для медиапланирования.

Но если источники сделок находятся в серой зоне, то маркетинг рискует вслепую инвестировать бюджет в рекламные каналы, которые могут не приносить прибыль.

➡️ Подробнее о том, чем грозит низкий матчинг и как его увеличить – в нашей новой статье.

#smartis_bi

Smartis | Data-driven marketing
📌 Почему застройщику так важно знать, откуда приходят сделки?

Матчинг – это доля сделок с известным рекламным источником. Чем выше этот показатель, тем больше данных есть у застройщика в качестве опоры для медиапланирования.

Но если источники сделок находятся в серой зоне, то маркетинг рискует вслепую инвестировать бюджет в рекламные каналы, которые могут не приносить прибыль.

➡️ Подробнее о том, чем грозит низкий матчинг и как его увеличить – в нашей новой статье.

#smartis_bi
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📌 Почему застройщику так важно знать

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