SaaS по Понятиям | United States America (US)

Create: 2024-10-23 Update: 2025-07-09 11:26:24

Reverse Free Trial

Есть три главные модели монетизации SaaS:

1. Freemium - юзеры могут использовать бесплатную версию пожизненно с ограниченным функционалом.

2. Free trial - сразу после регистрации, юзеры бесплатно сидят на каком-то из ваших тарифов, видя все богатство функционала и пользы. Обычно на 7/14/30 дней. Потом им надо начать платить, чтобы продолжать использовать продукт. Бесплатного плана нет. Либо плати, либо до свидания.

3. Reverse Trial - гибрид первых двух. Пользователь на пробный период 7/14/30 дней использует бесплатно ваш продукт на каком-то тарифе (который вы назовете "Pro" или "Business"), затем пользователь если не начинает платить - даунгрейдится в бесплатный freemium тариф. Таким образом, если пользователь использовал какие-то платные функции, которые ему понравились и теперь нужны - он захочет купить более вероятно, ибо знает про них и ощутил пользу.

OpenView расшарили один репорт по сотням продуктов (взял картинку оттуда), чтобы наглядно показать суть.

Кто-нибудь из вас делал Reverse Trial?

Я нет из-за высокого COGS в видео связи и страха что буду регать одноразовые акки под мероприятия свои.

SaaS по Понятиям

SaaS по Понятиям

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SaaS по Понятиям

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To pay the bills, Mr. Durov is issuing investors $1 billion to $1.5 billion of company debt, with the promise of discounted equity if the company eventually goes public, the people briefed on the plans said. He has also announced plans to start selling ads in public Telegram channels as soon as later this year, as well as offering other premium services for businesses and users.

Reverse Free Trial

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