Игорь Рызов | Переговоры и продажи | United States America (US)

Create: 2025-03-28 Update: 2025-07-10 21:49:45

Принцип контраста

Расскажу о гениальном психотрюке, который многие знают, но не используют.

‼️ Всегда нужно показывать человеку, рассказывать цены, применяя одно правило: принцип контраста.

Если вы хотите получить за что-то 100 рублей, ваша заявляемая позиция должна быть выше. Почему это важно? Потому что у человека нет контраста. Он не с чем сравнивает.

Вспомните: если съесть что-то очень кислое — следом даже кислое покажется нейтральным. Подержали руку в горячей воде — теплая вода кажется холодной.

Мы всё воспринимаем на контрасте. Например Mercedes в ~2015 году рекламировали базовый C-класс за 1.650.000₽. И человек, приезжая смотреть, видел ручки крутёлки, без магнитолы. Вроде бы Mercedes, но не тот.

А рядом — другой. Красивый, нафаршованный. Контраст срабатывал моментально.

Или ещё один пример. Когда я занимался дистрибуцией вина, мы повышали цены так:
рассылали письмо —

«Уважаемые господа, с нового года цены поднимаются на 15%.» А потом добавляли: «У вас, как у постоянного клиента, всего 10».

🔥 на пост — «полезно»

Игорь Рызов | Переговоры и продажи

«Уважаемые господа, с нового года цены поднимаются на 15%.» А потом добавляли: «У вас, как у постоянного клиента, всего 10».

🔥 на пост — «полезно»

🔥138👍31💯11❤5👎1

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Игорь Рызов | Переговоры и продажи

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Telegram and Signal Havens for Right-Wing Extremists

Since the violent storming of Capitol Hill and subsequent ban of former U.S. President Donald Trump from Facebook and Twitter, the removal of Parler from Amazon’s servers, and the de-platforming of incendiary right-wing content, messaging services Telegram and Signal have seen a deluge of new users. In January alone, Telegram reported 90 million new accounts. Its founder, Pavel Durov, described this as “the largest digital migration in human history.” Signal reportedly doubled its user base to 40 million people and became the most downloaded app in 70 countries. The two services rely on encryption to protect the privacy of user communication, which has made them popular with protesters seeking to conceal their identities against repressive governments in places like Belarus, Hong Kong, and Iran. But the same encryption technology has also made them a favored communication tool for criminals and terrorist groups, including al Qaeda and the Islamic State.

Принцип контраста

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