RuStore Dev | United States America (US)

Create: 2025-04-18 Update: 2025-07-08 20:23:22

От данных к действию: как мы масштабировали direct-коммуникации в RuStore

В свежем посте на Хабре продакт RuStore Григорий Афонин и PMM Светлана Есенкова делятся, как мы:

❤️ вернули в стор более 1 млн пользователей
📈повысили загрузки приложений и игр на 235%
💬 Запустили более 430 кампаний и охватили 46 млн пользователей

И всё это — благодаря внедрению CDP-платформы Altcraft, кастомной архитектуре и тесной работе с данными.

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How Do Japanese Show They Care? By Sending a Telegram.

TOKYO — When he got married this summer, Hiroshi Kanno, who works at a security services firm in Tokyo, wanted to make a big statement that would impress his future in-laws. So he asked for his company’s president to send a congratulatory telegram. It arrived during the wedding party and was read aloud. “It really pumped up the atmosphere,” Mr. Kanno, 33, said. “I felt like a celebrity,” added his wife, Asuka, a 31-year-old office administrator. They posted photos of that message and another wedding telegram on Twitter, along with the his-and-her Hello Kitty dolls that were delivered with the notes.

От данных к действию: как мы масштабировали direct-коммуникации в RuStore

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