Create: 2025-06-28 Update: 2025-06-29 16:45:41

🍾 Шампанское, долгое время доступное только аристократам, в 19 веке вышло на массового потребителя. Однако, далеко не все люди могли себе позволить покупать шампанское часто - оно стоило дорого.
Тогда производители придумали рекламировать шампанское как напиток для празднования Нового года, предполагая, что для крупного праздника люди постараются раскошелиться на дорогое вино. Год за годом с началом зимы начиналась и рекламная компания шампанского, пока, наконец, это не сработало: в 1880-х годах шампанское уже прочно ассоциировалось с Новым годом и Рождеством. Эта искусственно созданная традиция распростра-нилась по всей Европе и благополучно дошла до наших дней.

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🍾 Шампанское

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