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🥳🥳 Разбор. SimpleWine. Детские ошибки.

Удивительные маркетинговые глупости используют даже лидеры своих сегментов.

Мои любимчики SimpleWine, с которыми мы 10 лет вместе и последние 5 как клиент с повышенным тарифом и преференциям от банков, немного надурили с CVM / CRM-маркетингом. И холодным обзвоном.

Что не так?

1. Не было структурированной базы с сегрегацией на группы клиентов.

2. Проверки на уровни / статусы программы лояльности.

3. Прямолинейный тупой телефонный обзвон. В 2025 году лидер рынка балуется телефонным спамом.

4. Не чекнули активность и адаптивность меня как клиента на другие источники (смс или емейл) рассылки. Если на них не реагирую, то самое глупой - холодный роботизированный обзвон.

5. Просто позвонили с обычного левого мобильного номера.

Шлю лучики добра и чтобы маркетинг SimpleWine поправился. 🙈

Акулыч в недвижке | Роман Абдуллин | KROME Group
🥳🥳 Разбор. SimpleWine. Детские ошибки.

Удивительные маркетинговые глупости используют даже лидеры своих сегментов.

Мои любимчики SimpleWine, с которыми мы 10 лет вместе и последние 5 как клиент с повышенным тарифом и преференциям от банков, немного надурили с CVM / CRM-маркетингом. И холодным обзвоном.

Что не так?

1. Не было структурированной базы с сегрегацией на группы клиентов.

2. Проверки на уровни / статусы программы лояльности.

3. Прямолинейный тупой телефонный обзвон. В 2025 году лидер рынка балуется телефонным спамом.

4. Не чекнули активность и адаптивность меня как клиента на другие источники (смс или емейл) рассылки. Если на них не реагирую, то самое глупой - холодный роботизированный обзвон.

5. Просто позвонили с обычного левого мобильного номера.

Шлю лучики добра и чтобы маркетинг SimpleWine поправился. 🙈
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🥳🥳 Разбор. SimpleWine. Детские ошибки.

Акулыч в недвижке | Роман Абдуллин | KROME Group TG
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