Грин еще не робот 🤖 - AI vs Human | United States America (US)

Create: 2025-06-13 Update: 2025-07-05 19:24:06

Знаете, на чём Disney делает основную кассу?
На лицензиях и мерче, а не на кассовых сборах.

Mattel играет в ту же лигу: почти $5 млрд выручки, бренды-иконы Barbie, Hot Wheels, UNO, Fisher-Price, American Girl и ещё сотни позиций, которые продают эмоцию в пластике, картоне и цифре.

Теперь к сделке. Mattel открывает ворота OpenAI: GPT-технологии лягут в новые игрушки, мобильные миры и кастомные истории внутри каждой куклы и машинки. Первая партия «умных» девайсов выйдет к концу года; весь штат Mattel уже получил ChatGPT Enterprise для идей и автоматизации бэк-офиса. Контроль IP и финальный контент остаётся у Mattel, а OpenAI отвечает за голос, диалог и генерацию.

И что?

Игрушка становится сервисом: ребёнок получает личный сюжет, бренд — бесконечный апсел допов и цифровых аддонов.

Порог входа в AI-плейрум падает; конкуренты или интегрируют LLM за квартал, или пылятся на полке.

Для инвестора интерес в экосистеме вокруг «живых» брендов — подписки, виртуальные площадки, аксессуары с обновляемым контентом.

Следить стоит не за тем, сколько GPT знает сказок, а за тем, как Mattel превратит каждую из них в удлинённый LTV детского восторга.

Грин еще не робот 🤖 - AI vs Human

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Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions and more.

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