Fashion retail | United States America (US)

Create: 2024-04-24 Update: 2024-05-08 02:53:35

Доля сегмента бюджетной моды достигла 74% (+2% за год)

Аналитикой за 2023 год и прогнозом на 2024 поделилась коммерческий директор Fashion Consulting Group Ануш Гаспарян на форуме Russian Retail Show.

– Фэшн-рынок вырос на 10,5% в 2023 году (на фоне падения на 8,5% в 2022 году).

– Доля сегмента бюджетной моды достигла 74%. По прогнозу «Яков и Партнеры», если спрос будет умеренно снижаться, а ограничения на торговлю с Россией сохранятся, то нижний сегмент будет умеренно увеличиваться за счет среднего, а рынок может сократиться на 3-5% за пять лет.

– Российский рынок становится более сложным для зарубежных игроков из-за роста средних и малых сетей, выхода стартапов в офлайн.

– Рост ресеил-рынка на 30% в год. За три года он может вырасти еще в два раза из-за снижения покупательской способности.

– В 2023 году 4/5 онлайн-продаж происходили через маркетплейсы и 1/5 через свои онлайн-каналы брендов.

– В 2023 году 42% продаж пришлись на онлайн-каналы. По прогнозу на 2024 год каждая вторая вещь будет продаваться в онлайне.

– Ну и главный вывод, с чем мы пришли в 2024 год – ужесточение конкуренции после проведения ребрендинга крупных сетей, а также выхода в офлайн малых, за чем последует уход слабых, неустойчивых игроков.

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Доля сегмента бюджетной моды достигла 74% (+2% за год)

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