Create: 2024-03-05 Update: 2024-05-20 09:49:08

Главные тренды на рынке слабоалкогольных напитков

В последние годы покупатели всё больше предпочитают напитки с меньшим содержанием алкоголя, в связи с чем сегмент переживает трендовые изменения.
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Больше новинок на рынке. Сейчас более трети товарооборота слабоалкогольных напитков составляют новинки последних двух лет.

Новые форматы упаковок. Производители больше сфокусированы на малообъемных упаковках до 1л. Самыми распространенными вариантами среди новых запусков являются 0.33л, 0.5л и 1л.

Новые вкусовые направления. Коктейли на основе джина и спирта до сих пор занимают большую часть рынка (70%), однако продажи напитков на основе виски и рома за год выросли на 572% и 1123% соответственно, и уже сейчас составляет более 7,5% сегмента.

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The messaging service and social-media platform owes creditors roughly $700 million by the end of April, according to people briefed on the company’s plans and loan documents viewed by The Wall Street Journal. At the same time, Telegram Group Inc. must cover rising equipment and bandwidth expenses because of its rapid growth, despite going years without attempting to generate revenue.

Главные тренды на рынке слабоалкогольных напитков

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Telegram Updated: 2024-05-20 09:49:08

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