Create: 2024-02-27 Update: 2024-06-01 13:05:34

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Алкогольный рынок меняется каждый год. Новые тренды и ниши влияют на долю рынка разных брендов. Кто-то растет, а кто-то теряет позиции.

🍺 В категории пива главные лидеры не изменились. Но "Частная марка" переместилась с 4 на 5 место. В топ-5 вырвался Bud, а "Старый мельник" в 2023 году покинул пятерку лидеров.

🥃 В категории водки все драматически перевернулось. Возглавила лидеров марка Tundra. И только "Беленькая" сохранила за собой 5-й номер в списке.

🥃 В категории виски тоже произошли перемены. Четыре бренда сменили места в топ-5. Бренд William Lawsons уверенно держится на первой позиции.

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How Do Japanese Show They Care? By Sending a Telegram.

TOKYO — When he got married this summer, Hiroshi Kanno, who works at a security services firm in Tokyo, wanted to make a big statement that would impress his future in-laws. So he asked for his company’s president to send a congratulatory telegram. It arrived during the wedding party and was read aloud. “It really pumped up the atmosphere,” Mr. Kanno, 33, said. “I felt like a celebrity,” added his wife, Asuka, a 31-year-old office administrator. They posted photos of that message and another wedding telegram on Twitter, along with the his-and-her Hello Kitty dolls that were delivered with the notes.

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