🤔А вот тут прослеживается существенное отличие отечественного и зарубежных рынков. Кажется @Постмаркетинг Daily

Постмаркетинг Daily | United States America (US)

Create: 2025-06-25 Update: 2025-06-27 06:32:52

🤔А вот тут прослеживается существенное отличие отечественного и зарубежных рынков. Кажется, никто на западе не развернул такую адскую войну субсидирования доставок, как сделали это мы. Поэтому транслировать мировые прогнозы на наш опыт — глупая идея.

К 2030 году объём e-commerce в США может достичь $2 трлн. Рост ускорился на 40% уже в 2020 году из-за пандемии, когда потребители массово перешли в онлайн.
Омериканские оналитики ожидают, что тренд сохранится и цифровые продажи будут расти по мере закрепления привычки покупать онлайн.

Мы бы, кстати, говорили уже о «раскреплении» этой привычки в нашем обществе. Судя по единовременному числу курьеров в подъезде среднего ЖК — кто-то слишком много жрет онлайн.
#ритейл
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