Почему стоит отправлять AMP письма @ProDigital. Интернет маркетинг и SMM

ProDigital. Интернет маркетинг и SMM | United States America (US)

Create: 2023-05-22 Update: 2025-07-04 12:47:22

Почему стоит отправлять AMP письма

Сегодня предлагаем вам рассмотреть, понятие AMP писем, их плюсы и минусы, а также что такое интерактивный email и почему его стоит начать отправлять.

✔Определение
Под AMP письмами понимают сообщения, в которых вместо статичного дизайна пользуются динамическими и интерактивными элементами. Попросту говоря, пользователи в реальном времени будут взаимодействовать с контентом.

✔Преимущества AMP писем:
• более простой путь клиентов до покупки или целевого действия;
• выполняют поддержку актуальности предложений;
• устраняют ошибки;
• увеличивают показатель вовлеченности;
• позволяют отличиться от конкурентов.

Что же касается минусов, то, во-первых, создавать AMP рассылки намного сложнее и дороже обычных. Помимо этого, аудитории может не понравится новый формат, а еще понадобиться соответствовать требованиям провайдеров.

✔Процесс запуска рассылки
Для начала стоит проверить домен на качество. Так, например, у каждого сервиса будут свои требования. После чего создается AMP письмо и отправляется провайдеру. Затем необходимо зарегистрироваться, дождаться ответа и только потом начать рассылку.
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ProDigital. Интернет маркетинг и SMM

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