ProDigital. Интернет маркетинг и SMM | United States America (US)

Create: 2023-05-17 Update: 2025-07-06 20:36:13

Рекламная компания в мобильных приложениях: что нового и какие площадки подойдут для поиска аудитории в 2023 году

Более года назад с России ушли некоторые крупные рекламные площадки. В то время маркетологом пришлось в ускоренном режиме переводить свой бюджет на альтернативные платформы. Но вот уже прошло переломное время и были выбраны самые интересные инструменты для приложений. О чем рассмотрим немного ниже.

✔Я.Директ – помогает привлечь ЦА, увеличить количество установок и даже возвращает в приложение тех, кто давно в него не заходил. К тому же, есть возможность настройки таргетинга.
✔VK Реклама – проводит оптимизацию на скачивание приложений связанную с конкретными событиями. Позволяет продвигать разнообразные ниши.
✔Petal Ads – рекламирование приложений для ОС Android. Публикация которых производится в фирменных сервисах и партнерских площадках.
✔In-App площадки – разработчики приложений разрешают размещать в них рекламу, а рекламодатели выбирают подходящие источники.

Все вышеперечисленные инструменты – рабочие и помогают достичь нужных результатов. Единственное, не всегда возможно добиться всего и сразу: нужно длительное обучение и освоение новой платформы, а также ее особенностей.
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ProDigital. Интернет маркетинг и SMM

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For some time, Mr. Durov and a few dozen staffers had no fixed headquarters, but rather traveled the world, setting up shop in one city after another, he told the Journal in 2016. The company now has its operational base in Dubai, though it says it doesn’t keep servers there.Mr. Durov maintains a yearslong friendship from his VK days with actor and tech investor Jared Leto, with whom he shares an ascetic lifestyle that eschews meat and alcohol.

Рекламная компания в мобильных приложениях: что нового и какие площадки подойдут для поиска аудитории в 2023 году

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​​Рекламная компания в мобильных приложениях: что нового и какие площадки подойдут для поиска аудитории в 2023 году