ЦенОбразование Ӏ KeepRise | United States America (US)

Create: 2024-10-12 Update: 2025-06-30 16:46:51

2024 год подходит к концу, и пора подводить итоги.
Самыми активными "чемпионами" в автоматизации и оптимизации ценообразования стали коммерческие директора розничных сетей. Их роль в авангарде очевидна: они видят потенциал технологий и понимают, как они могут трансформировать бизнес 🚀

🔍 Почему это важно?
Автоматизация ускоряет реакцию на внешние условия, влияющие на цены, даёт больше прозрачности и единства понимания между коммерческим директором и линейным персоналом. А самое главное — упрощает отчетность, увеличивая прозрачность и представление о том, какие процессы в действительности происходят внутри компании. Это открывает доступ к новой перспективе: цены больше не инструмент управления маржой или конкурентностью, а самостоятельный ресурс, который помогает компании зарабатывать больше💡

Оптимизация ценообразования даёт возможность "попасть в цель", быстро оценить потенциальный эффект от изменений, инициированных бизнесом, благодаря возможностям Big Data, не рискуя потерять клиентов от ценовых экспериментов на полках 📊

Мы научились лучше слышать друг друга.
Следующий цикл публикаций будет посвящён проблемам коммерческих директоров и тому, как ценообразование может помочь им в принятии решений. Stay tuned! 👀

ЦенОбразование Ӏ KeepRise

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ЦенОбразование Ӏ KeepRise

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2024 год подходит к концу

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