Pressfeed. Маркетинг без бюджета | United States America (US)

Create: 2024-04-25 Update: 2024-05-18 01:56:04

КАК ЗАЦЕПИТЬ ВНИМАНИЕ ЧИТАТЕЛЯ ЗА 3 СЕКУНДЫ

Каждый день мы все с вами листаем ленту в соцсетях, блогах, просматриваем новости или ищем свой запрос в поиске. Перед глазами мелькают десятки заголовков постов и статей.

❓Друзья, а сколько из этих текстов лично вы открываете и читаете?

Сейчас идет серьезная борьба за внимание читателя. И выиграть эту битву можно, зная определенные техники и приемы. Просматривая ленту, пользователь видит только заголовок и лид - первый абзац текста. И на их основе принимает решение - открывать всё содержимое или нет. Если вы не зацепите читателя сразу, ваш текст просто растворится среди множества других.

Есть несколько основных признаков хорошего лида. Он должен быть

➡️ коротким: не больше 3-4 предложений или 300-400 знаков

➡️ информативным: сразу дайте понять, зачем пользователю открывать ваш текст

➡️ простым для восприятия: убирайте всё, что можно убрать без потери смысла

Но это базовые требования. Если же вы хотите написать действительно классный лид, который привлечет читателя и заставит его прочитать полный текст, вам надо использовать триггеры или «якоря» внимания.

В статье Pressfeed.Журнала вы найдете целых 16 приемов для создания цепляющего лида с разбором конкретных примеров. И 5 ошибок, которые, наоборот, портят начало поста или статьи.

Читайте, выбирайте, какие схемы больше подходят для вас и вашего материала и экспериментируйте, чтобы привлекать аудиторию и повышать количество просмотров! 🔥

Pressfeed. Маркетинг без бюджета

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КАК ЗАЦЕПИТЬ ВНИМАНИЕ ЧИТАТЕЛЯ ЗА 3 СЕКУНДЫ

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