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Create: 2024-04-10 Update: 2024-06-01 18:56:15

Персонализация контента сайта для продвижения

Коллеги, персонализация контента входит в число ведущих трендов продвижения. Вы адаптируете контент сайта компании под запросы пользователей и получаете значительный рост конверсии и увеличение продаж 💰

Звучит заманчиво, не так ли? 😉

Есть разные технологии, которые помогают персонализировать контент. Один из понятных и проверенных способов - создать лендинг для каждого сегмента своей целевой аудитории.

Самый технически простой способ узнать, что хочет аудитория - спросить её с помощью опросника.

Вы можете помочь пользователю найти на сайте нужный ему контент с помощью сортировки.

Более сложный уровень - динамический контент. Пользователю показываются только та информация, которая соответствует его демографическим данным, интересам, локации, истории посещения сайта.

А для поддержки клиентов вы можете настроить чат-бота: он ответит на вопросы по теме статьи, найдет нужный материал, подготовит краткий пересказ, даст ссылки на источники данных.

Если вы освоите технологии персонализации, вы будете в выигрышном положении перед конкурентами. Большинству пользователей важно, чтобы на сайте предлагалось решение конкретно его проблемы.

Инструменты для персонализации контента не сложно внедрить: в статье Pressfeed.Журнала вы найдете всю необходимую информацию, чтобы начать тестировать их прямо сейчас!

Pressfeed. Маркетинг без бюджета

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Персонализация контента сайта для продвижения

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