Подкасты Лайфхакера | United States America (US)

Create: 2024-01-31 Update: 2025-07-10 08:51:21

Как изменилось отношение российских рекламодателей к подкастам в 2023 году?

Лайфхакер опросил представителей брендов и сопоставил результаты с итогами прошлогоднего анализа.

Выяснилось, что за год больше компаний решили попробовать интеграции в подкастах впервые. Если в 2022-м таких респондентов было 19%, то в 2023-м — 38%. Доля тех, кто использует эту рекламную площадку от 1 года до 2 лет, сократилась на 19%. Зато на 6% выросло число компаний, размещающих интеграции в аудиошоу уже более 3 лет.

Полное исследование с комментариями экспертов индустрии вышло в блоге Лайфхакера на vc.ru.

Мы благодарим за помощь в подготовке наших коллег:
@maveteam
@libolibostudio
@P0DCASTS
@terminvox
@technikarechi
@bogema_prod
@molvafm
@studio_tolk

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Подкасты Лайфхакера

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1.2K viewsKirill Krasnov, edited Jan 31, 2024 at 15:26

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Как изменилось отношение российских рекламодателей к подкастам в 2023 году?

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