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🧱 Почему минимально жизнеспособного продукта уже недостаточно в 2025 году

В мире стартапов назревает сдвиг: классический подход Minimum Viable Product (MVP) больше не гарантирует успеха. Если раньше пользователи были готовы мириться с сырыми прототипами, которые "просто работали", то в 2025 году планка качества поднялась так высоко, что одной лишь функциональности уже недостаточно. Здесь на сцену выходит концепция Minimum Lovable Product (MLP). Разберёмся, почему MVP теряет актуальность, чем отличается MLP и как компаниям адаптироваться, чтобы завоёвывать сердца пользователей в 2025 году.

LinkedIn: Эмиль Мубараков, Senior Product Manager - T-Bank

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🧱 Почему минимально жизнеспособного продукта уже недостаточно в 2025 году

В мире стартапов назревает сдвиг: классический подход Minimum Viable Product (MVP) больше не гарантирует успеха. Если раньше пользователи были готовы мириться с сырыми прототипами, которые "просто работали", то в 2025 году планка качества поднялась так высоко, что одной лишь функциональности уже недостаточно. Здесь на сцену выходит концепция Minimum Lovable Product (MLP). Разберёмся, почему MVP теряет актуальность, чем отличается MLP и как компаниям адаптироваться, чтобы завоёвывать сердца пользователей в 2025 году.

LinkedIn: Эмиль Мубараков, Senior Product Manager - T-Bank

📖 Читать статью (~5 минут)
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The messaging service and social-media platform owes creditors roughly $700 million by the end of April, according to people briefed on the company’s plans and loan documents viewed by The Wall Street Journal. At the same time, Telegram Group Inc. must cover rising equipment and bandwidth expenses because of its rapid growth, despite going years without attempting to generate revenue.

🧱 Почему минимально жизнеспособного продукта уже недостаточно в 2025 году

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