PLATFORMA. Для юристов и не только | United States America (US)

Create: 2024-04-11 Update: 2024-06-01 05:08:27

🗣️📚Екатерина СЕРБИНА , консультант по юридическому PR и маркетингу поделилась своим мнением о книге "Маркетинг для юристов:опыт PLATFORMA":

"Это однозначно хорошая книга про юридический маркетинг. На мой взгляд, ничего подобного раньше на нашем юридическом рынке не было. Кратко, емко в 100 страницах объединена теория от и до с указанием основных инструментов, работающих в юридическом маркетинге. Представлена практика на примере созданного с нуля проекта PLATFORMA, приведены мнения и практические рекомендации юридических маркетологов, юристов. Мне понравилось, что есть ссылки на полезные книги и статьи.

Прочитав эту книгу, вы абсолютно точно получите общее представление о маркетинг. Если вы намерены развивать свою юрфирму, приобретать новых клиентов и выходить на новые рынки, то маркетингом вам придётся заниматься без отрыва от профессии, нарабатывая свой опыт. Это неизбежно.

☑️Ни в маркетинге, ни в пиаре нет универсальных решений, которые подходят абсолютно всем и каждому. Вам нужно будет тестировать гипотезы, выбирать те инструменты, которые будут делать сильнее, а не слабее вас и вашу компанию, которые будут отзываться у ваших клиентов и коллег по рынку.

☑️Текст читается легко, книга будет полезна как размышляющим о создании своей юрфирмы, так и тем, кто задумывается о расширении бизнеса, новых практиках и рынках.

☑️Для тех, кто давно в профессии – эта книга станет чем-то вроде «повторение - мать учения» и «новое – это хорошо забытое старое», но инсайты будут – это я гарантирую!

Отдельное спасибо тем, кто работал над этой информацией, собрал/обработал ее и поделился с нами своим мнением."

PLATFORMA. Для юристов и не только

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PLATFORMA. Для юристов и не только

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🗣️📚Екатерина СЕРБИНА

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