Pavlov.strategy | United States America (US)

Create: 2025-06-17 Update: 2025-06-30 17:00:37

Где искать тренды?

Отпуск закончен и я уже весь в работе. Сегодня выступаю в Клубе первых. И для выступления сделал обновленную подборку источников для поиска трендов.

Список совсем не исчерпывающий, но все основные сферы закрывает (технологические, социальные тренды, мега-тренды).

Gartner (Технологические тренды, собственные модели: Magic Quadrant, Hype Cycle)
https://www.gartner.com

CB Insights (Технологические тренды, стартап-экосистема, инвестиционные паттерны)
https://www.cbinsights.com

TrendWatching (Потребительские тренды, инновации, маркетинговые инсайты)
https://www.trendwatching.com

Springwise (Устойчивые инновации, стартапы, дизайн-тренды)
https://springwise.com

Cool Hunting (Дизайн-тренды, культурные инновации)
https://www.coolhunting.com

Exploding Topics (Растущие тренды, новые рынки, стартап-экосистема)
https://explodingtopics.com

ВЦИОМ (Социальные тренды России, общественное мнение)
https://wciom.ru

Центр стратегических разработок (ЦСР) (Стратегические тренды России, государственная политика)
https://www.csr.ru

Левада-Центр (Социологические исследования России, общественные настроения)
https://www.levada.ru

McKinsey Global Institute (Экономические мега-тренды, технологические прорывы)
https://www.mckinsey.org/mgi

Boston Consulting Group Insights (Бизнес-стратегии, отраслевые тренды)
https://www.bcg.com/insights

Harvard Business Review (Бизнес-тренды, управленческие инновации)
https://hbr.org

MIT Technology Review (Технологические инновации, ИИ, биотехнологии)
https://www.technologyreview.com

Forrester Research Blog (Цифровые трансформации, технологические тренды)
https://www.forrester.com/blogs

Accenture Technology Vision (Технологические инновации, будущее бизнеса)
https://www.accenture.com/us-en/insights/technology/technology-innovation-report

World Economic Forum (Глобальные риски и тренды, экономические сдвиги)
https://www.weforum.org

OECD Digital Economy Outlook (Цифровая экономика, технологические мега-тренды)
https://www.oecd.org

Главное помнить, что если кто-то написал, что это тренд, ещё не факт, что это тренд. Если кто-то написал, что это тренд или не тренд, этот кто-то может хотеть создавать барьеры или драйверы для этого тренда. А иногда кто-то может просто создавать хайп, выдавая за тренд то, что им не является.

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Где искать тренды?

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