Create: 2025-03-26 Update: 2025-04-06 07:53:02

Удар по кошельку блогеров

Вчера был во втором и третьем чтении согласован и утвержден законопроект о запрете размещения рекламы на признанных нежелательными или запрещенных информационных ресурсах.

К таким относятся:
• Ресурсы иностранных агентов
• Организации с нежелательной деятельностью
• Экстремистские и террористические структуры
• Заблокированные в РФ ресурсы (например, запрещенные в России экстремистские Instagram и Facebook).

Основные цели

• Пресечение финансирования запрещённых организаций через рекламные доходы.
• Борьба с обходом блокировок (использованием VPN и других технологий для доступа к запрещённым ресурсам).
• Защита информационного пространства от контента, противоречащего интересам РФ

Аргументация регулятора

Владельцы заблокированных ресурсов (часто нерезиденты РФ) продолжают получать доход от российской аудитории (50–90% выручки может формироваться за счёт рекламы). Эти средства используются для создания запрещённого контента и поддержания активности пользователей.

Возможные последствия

• Для бизнеса: Уменьшение рекламных площадок может усложнить маркетинг для компаний, ранее использовавших заблокированные платформы.
• Для пользователей: Ужесточение контроля за обходом блокировок (возможны дополнительные меры против VPN).
• Для рекламного рынка: Перераспределение рекламных бюджетов в пользу российских платформ.

Закон вступает в силу с 1 сентября, а штрафы за нарушение закона могут достигать ₽500.000.

Славная новость — в Telegram можно продолжать размещать сколько угодно рекламы. А с сентября ее стоимость может вырасти из-за оттока пользователей из экстремистских YouTube, Instagram и Facebook.

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Удар по кошельку блогеров

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