نوین | آموزش دیجیتال مارکتینگ و سئو | United States America (US)

Create: 2024-05-15 Update: 2024-06-08 06:26:34

مردی که بخاطر نگرفتن جت از پپسی شکایت کرد! 🛩

اواسط دهه 90 پپسی برای کمپین جدید خودش، یک تبلیغ تلویزیونی ساخت.

برنامه پپسی ساده بود، شما با خرید هر کدوم از محصولات مقدار خاصی امتیاز میگرفتین!

بعد می‌تونستین این امتیازهارو تحویل بدین و لباس، عینک آفتابی و محصولات دیگه‌ای با لوگوی پپسی از این کمپانی دریافت کنین.

طبق این تبلیغ اگر 7 میلیون امتیاز جمع کرده باشین، یک جت جنگنده با لوگوی پپسی تحویل میگیرین!

جان لئونارد این تبلیغ پپسی رو جدی گرفت و 700 هزار دلار هزینه کرد تا 7 میلیون امتیاز پپسی جمع کنه!

بعد برای تحویل گرفتن جت خودش اقدام کرد ولی پپسی ادعا کرد که قضیه جت توی تبلیغ فقط یک شوخی بوده و اونا انتظار نداشتن یک نفر واقعا بتونه 7 میلیون امتیاز جمع کنه!

لئونارد بابت اینکه جتش رو تحویل نگرفته بود از پپسی شکایت کرد و پپسی تبلیغ خودش رو تغییر داد!

این بار توی تبلیغ به جای 7 میلیون امتیاز گفتن 700 میلیون امتیاز تا برای مردم غیر‌ممکن بشه بُردن جت!

@novincompany

نوین | آموزش دیجیتال مارکتینگ و سئو

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نوین | آموزش دیجیتال مارکتینگ و سئو

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مردی که بخاطر نگرفتن جت از پپسی شکایت کرد! 🛩

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