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Create: 2024-04-17 Update: 2024-06-08 04:21:41

برای درک درست آشفته‌بازاری که بهش میگیم دنیای مارکتینگ اول از همه باید یک مشکل اساسی در تبلیغات سنتی رو بشناسیم.

تبلیغات سنتی تاکید داشتن روی خوب بودن یا بهتر بودن محصولشون درحالی که مشتری‌ها به محصول یا خدمات شما اهمیتی نمیدن، به خودشون اهمیت میدن!

تئودور لوییت (Theodor Lweet) از اساتید دانشگاه هاروارد هم در مورد بازاریابی جمله معروفی داره:

«مردم یک مته سایز یک چهارم نمیخوان، بلکه روی دیوارشون به یک سوراخ سایز یک چهارم نیاز دارن!»

پس خود مته رو تبلیغ نکن، کاربرد مته رو تبلیغ کن!

@novincompany

نوین | آموزش دیجیتال مارکتینگ و سئو

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3.2K viewsedited Apr 17 at 12:28

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نوین | آموزش دیجیتال مارکتینگ و سئو

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Telegram hopes to raise $1bn with a convertible bond private placement

The super secure UAE-based Telegram messenger service, developed by Russian-born software icon Pavel Durov, is looking to raise $1bn through a bond placement to a limited number of investors from Russia, Europe, Asia and the Middle East, the Kommersant daily reported citing unnamed sources on February 18, 2021.The issue reportedly comprises exchange bonds that could be converted into equity in the messaging service that is currently 100% owned by Durov and his brother Nikolai.Kommersant reports that the price of the conversion would be at a 10% discount to a potential IPO should it happen within five years.The minimum bond placement is said to be set at $50mn, but could be lowered to $10mn. Five-year bonds could carry an annual coupon of 7-8%.

برای درک درست آشفته‌بازاری که بهش میگیم دنیای مارکتینگ اول از همه باید یک مشکل اساسی در تبلیغات سنتی رو بشناسیم.

نوین | آموزش دیجیتال مارکتینگ و سئو TG
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Telegram Updated: 2024-06-08 04:21:41

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