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Create: 2024-05-02 Update: 2024-06-05 21:49:24

Онлайн-рынок приобрел еще большую значимость для непродовольственных категорий FMCG

Для таких индустрий как средства для уборки, стирки, ухода за собой и аналогичных онлайн-рынок исторически играл важную роль, однако к концу I квартала его позиции укрепились еще сильнее.

Динамика продаж
Суммарный рост продаж непродовольствия в 60 интернет-магазинах и маркетплейсах, измеряемых Нильсен, в I квартале 2024 составил 34% к аналогичному периоду годом ранее. Такой результат позволил им стать лидером по темпам развития, обогнав даже хард-дискаунтеры.

Доля продаж
Если год назад доля онлайн-продаж непродовольствия оставалась на уровне 20%, то к концу I квартала 2024 приблизилась почти к 30% в денежном выражении.

Вклад в развитие рынка
Высокая динамика продаж и рост доли позволили онлайн-каналу стать основным вкладчиком в развитие всего омниканального непродовольственного рынка FMCG. Если разложить его динамику на составляющие, то из 9,4% сразу 7,6 п.п. было обеспечено именно интернет-магазинами и маркетплейсами.

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How to use Telegram to find people near you

Telegram is not only limited to being an instant messaging app between friends and family, but also has a real social component, through which you can meet new people and start conversations. All this through a functionality that integrates. This application is very complete and has many more useful features, like the bots that its main competitors. This is a compelling reason which is why you should download Telegram on any of the available platforms. And this time, we will focus on the function of people nearby. If you want to meet new people and make friends, then this is a feature worth checking out. Next, we will explain in detail how you can use it.

Онлайн-рынок приобрел еще большую значимость для непродовольственных категорий FMCG

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