NielsenIQ Россия | United States America (US)

Create: 2024-04-25 Update: 2024-05-12 03:11:46

Итоги первого квартала 2024 года: основные цифры FMCG-рынка

С января по март омниканальный рынок FMCG вырос на 15,8% по сравнению с аналогичным периодом годом ранее: несмотря на плавный рост значимости инфляции в совокупном результате, реальный спрос все еще остается основным драйвером продаж, особенно в регионах.

Одновременно с этим на рынке продолжается усиление наметившихся ранее трендов. Значимость онлайн-рынка увеличивается, снижающихся групп товаров практически не осталось, а внутри отдельных категорий появляется все больше сигналов, указывающих на изменения в покупательском поведении.

О части таких трендов расскажем в следующих постах.

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Итоги первого квартала 2024 года: основные цифры FMCG-рынка

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