Как меняется структура потребления сыров и в каких нишах активнее всего развиваются новые тренды? @NielsenIQ Россия

NielsenIQ Россия | United States America (US)

Create: 2024-04-05 Update: 2024-05-11 04:56:41

Как меняется структура потребления сыров и в каких нишах активнее всего развиваются новые тренды?

На офлайн-рынке продажи твердых сыров составляют 60% данной категории, формируя основное направление ее развития. Однако второй год подряд их продажи замедляются (за исключением отдельных видов), а наиболее быстрорастущим сегментом остаются мягкие сыры.

Проанализировали для вас данные более чем 180 торговых сетей по всей России и онлайн-рынок и собрали в карточках основные тенденции, на которые стоит обратить внимание прямо сейчас:

— какие виды сыров чаще приобретают в гипермаркетах?
— в чем отличия между онлайн и офлайн-рынком?
— какой плавленный сыр постепенно завоевывает любовь покупателей?

NielsenIQ Россия

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Как меняется структура потребления сыров и в каких нишах активнее всего развиваются новые тренды?