Create: 2025-06-26 Update: 2025-06-26 21:02:10

Производители крепкого спиртного «понизили градус»: стали выпускать слабоалкогольные коктейли. Об этом свидетельствует статистика от участников рынка, которую получил Shopper’s.

🧋 Для раскрутки можно использовать свой уже известный бренд. Например, Novabev Group сделала пару: джин Green Baboon и джин-тоник с таким же названием. А немного раньше производитель самого популярного в России джина Barrister выпустил одноименный коктейль, которой уже занимает второе место по продажам среди джин-тоников.

Запустить коктейли на основе собственных крепких напитков не очень дорого, особенно на контрактном производстве. А рынке слабого алкоголя появилось место. После повышения акцизов в 2024 г. некоторые производители изменили состав, сделав коктейли пивными напитками. А некоторые оставили старый состав, но продают меньше. Продажи коктейлей упали в 9 раз.

🤩 Больше про торговлю и потребителей — на канале Shopper's. Подписывайтесь!

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Больше про торговлю и потребителей — на канале Shopper's. Подписывайтесь!

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Производители крепкого спиртного стали выпускать джин-тоник и ром-колу

Некоторые их новые бренды слабоалкогольных коктейлей быстро раскручиваются

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Производители крепкого спиртного «понизили градус»: стали выпускать слабоалкогольные коктейли. Об этом свидетельствует статистика от участников рынка

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